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Wheel building at Santa Cruz

Going the extra mile for your new bike

At Santa Cruz Bicycles we’re known for our bikes, which we take a lot of pride in, but I wanted to touch on another area that is a fairly recent addition to our operations that you might find interesting here at the old cannery building.

In the summer of 2007, we started thinking it would be pretty cool to build our own wheels. There were some logistical reasons involved; we offer so many different wheel types that all ship from our Santa Cruz factory that it had become difficult to make sure we always had what we needed in stock to ensure everyone’s order had wheels to go with it. But what really what got us excited was the possibility to learn about building good, reliable wheels for everyone.
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